01Sports / events

The Southern Swing

PLACEHOLDER — A multi-year identity for an annual golf tour, designed and carried across five event cycles. The system spans primary and inline marks, a repeating pattern, apparel and headwear graphics, and the tour site itself.

Client
The Southern Swing
Years
2022 — 2026
Disciplines
Brand identity · Apparel · Pattern system · Web

2022

The Southern Swing — Sponsor banner — BlueTross and Gaucho Golf
Sponsor banner — BlueTross and Gaucho Golf

2023

The Southern Swing — TS tee monogram
TS tee monogram
The Southern Swing — Premier hat patch
Premier hat patch

2024

The Southern Swing — “Magic in April” badge
“Magic in April” badge
The Southern Swing — South Carolina state mark
South Carolina state mark
The Southern Swing — The Premier — Cabot Citrus Farms
The Premier — Cabot Citrus Farms
The Southern Swing — Wordmark, 2024 refresh
Wordmark, 2024 refresh

2025

The Southern Swing — Hex lockup
Hex lockup
The Southern Swing — Master lockup, icon scatter
Master lockup, icon scatter
The Southern Swing — North Carolina script mark
North Carolina script mark
The Southern Swing — Hat patch
Hat patch
The Southern Swing — Wordmark with pennant
Wordmark with pennant
The Southern Swing — Southern Pines, NC — tee print
Southern Pines, NC — tee print

2026

The Southern Swing — Primary lockup, Alabama
Primary lockup, Alabama
The Southern Swing — State mark with pennant
State mark with pennant
The Southern Swing — Inline wordmark
Inline wordmark
The Southern Swing — Towel pattern
Towel pattern
The Southern Swing — Ross Bridge / Oxmoor Valley, April 2026
Ross Bridge / Oxmoor Valley, April 2026
The Southern Swing — Pattern system, 2026
Pattern system, 2026
The Southern Swing — On-course signage
On-course signage
The Southern Swing — MC × TSS co-brand lockup
MC × TSS co-brand lockup

PLACEHOLDER — Each year extends the system rather than replacing it, so the tour reads as continuous while every event still gets its own character.

What it does

A tour that runs on its own site.

5Editions branded
17Pages built
80Man golf event
LayerWhat's wiredStatus
PlatformSquarespace 7.1 commerce, custom domainlive
RegistrationNative commerce checkout via Stripelive
2026 field80-man field, 20 teams, 5 handicap flightssold out
GalleryEvent photography archivelive
Domain & SSLHTTPS, HSTS, canonical redirectslive

thesouthernswing.comBuilt on Squarespace 7.1