04Consumer products / e-commerce

HPS Supplements

PLACEHOLDER — In-house design lead for a direct-to-consumer supplement brand. Owned the identity end to end and produced every customer-facing asset across packaging, storefront, campaign and apparel.

Client: Human Performance Science
Years: 2017 — 2022
Disciplines: Brand identity · Packaging · Campaign · E-commerce

HPS Supplements — “Beat the Cheat” — campaign creative — “Beat the Cheat” — campaign creative

Brand mark

HPS Supplements — Lipøshield — packaging — Lipøshield — packaging

HPS Supplements — Glycøshield — packaging — Glycøshield — packaging

HPS Supplements — Storefront slider — Parøslim — Storefront slider — Parøslim

HPS Supplements — Storefront slider — Innøslim — Storefront slider — Innøslim

HPS Supplements — Storefront slider — Lipøshield — Storefront slider — Lipøshield

HPS Supplements — Storefront slider — Glycøshield — Storefront slider — Glycøshield

HPS Supplements — Supplement facts panel — Supplement facts panel

PLACEHOLDER — A slashed-O runs through every product name, so the line reads as one system even when the individual SKUs sit on a shelf apart.

Layer	What's wired	Status
Identity	Mark, naming system, packaging across the range	live
Storefront	Shopify — product pages and stack merchandising	live
Campaign	“Beat the Cheat” — web, social and apparel	live