03Commercial fleet

Alpha Fleet Consultants

PLACEHOLDER — A parent identity for a commercial fleet group, and the system that lets four operating companies sit under it without losing their own character. Carried through print, signage, and the web presence.

Client
Alpha Fleet Consultants
Years
2024 — 2026
Disciplines
Brand architecture · Brand identity · Print · Web

Parent brand

Alpha Fleet Consultants — Primary lockup
Primary lockup
Alpha Fleet Consultants — Badge lockup, knockout
Badge lockup, knockout
Alpha Fleet Consultants — Brand colour specification
Brand colour specification

Operating companies

Alpha Fleet Consultants — Umbrella system — parent and four operating companies
Umbrella system — parent and four operating companies
Alpha Fleet Consultants — Alpha Branding Solutions
Alpha Branding Solutions
Alpha Fleet Consultants — Production floor — wide-format print and lamination
Production floor — wide-format print and lamination

PLACEHOLDER — The parent mark had to survive being the quietest thing in the room: it sits alongside four sub-brands that each need to read first in their own market.

What it does

A brand group with a front door.

5Brands in the system
4Operating companies
LayerWhat's wiredStatus
Brand architectureParent mark and four sub-brand lockupslive
SiteWix build, custom domainlive
ServicesFleet wraps, vinyl, installationlive
ContactQuote request flowlive

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